Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?
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Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
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Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.
Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?
Learn how a strategic approach to social media can help brands drive significant bottom-line results
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Optimizing title tags is vital for boosting your visibility in Google's SERPs. But you don't have to worry about character limits. Here's why.
Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
TikTok says the measure, signed into law by President Joe Biden today, is unconstitutional and plans to challenge it in court.
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.